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Persuasion, Social Influence, and Compliance Gaining

Persuasion, Social Influence, and Compliance Gaining
Author(s) : John S. Seiter, Robert H. Gass
Publisher : Allyn & Bacon
Pub. Date : Feb 2010
Edition : 4th
Format : Softcover
ISBN-10 : 0205698182
ISBN-13 : 9780205698189
IE ISBN : 0205796583 / 9780205796588
Subject(s) : Communication & Media / Reference / Sociology
×This is a brand new International Edition. The cover may look different but the book content (in english) is the same with US Hardcover. Printed in original color on high quality paper. Everything is identical to US Edition.
Price : $55.00
 

Grounded in contemporary scholarship, Persuasion: Social Influence, and Compliance Gaining not only provides a comprehensive of overview of persuasion theory and application, but also engages students in the thoughtful evaluation of the role that persuasive messages play in their own everyday lives.

This Fourth Edition guides students from understanding established theories and models of persuasion, to being able to develop and apply general conclusions about persuasion in real-world settings. The authors present a social-scientific perspective of persuasion that includes in a wide variety of contexts and connects with students by drawing on numerous real-life examples and applications of persuasion.

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