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Corporate Entrepreneurship & Innovation

Corporate Entrepreneurship & Innovation
Author(s) : Michael H. Morris, Donald F. Kuratko, Jeffery G Covin
Publisher : South-Western College Pub
Pub. Date : Jan 2007
Edition : 2nd
Format : Hardcover
ISBN-10 : 0324259166
ISBN-13 : 9780324259162
IE ISBN : 0324259166 / 9780324259162
Subject(s) : Business & Economics / Accounting & Finance
×This is a brand new International Edition. The cover may look different but the book content (in english) is the same with US Hardcover. Printed in original color on high quality paper. Everything is identical to US Edition.
Price : $54.00

Here’s a text you’ll refer to throughout your career, regardless of company or industry. CORPORATE ENTREPRENEURSHIP & INNOVATION is a one-of-a-kind text for the emerging business arena of entrepreneurship and innovation. While many companies agree that innovation is the key in sustaining their competitive advantage, few hold a true knowledge of the subject and how to put it into practice. With the "what", "how", "where", and "who" questions all answered in this comprehensive, professional text, you’ll develop the skills and business savvy to be more marketable and lead companies to success.

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