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 | Advertising and Integrated Brand Promotion Author(s) : Thomas O’Guinn, Chris Allen, Richard J. Semenik Publisher : South-Western College Pub Pub. Date : Jul 2011 ISBN-10 : 0538473320 ISBN-13 : 9780538473323 IE ISBN : 0538479868 / 9780538479868 Subject(s) : Business & Economics | |
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 | Advertising and Integrated Brand Promotion Author(s) : Thomas O’Guinn, Chris Allen, Richard J. Semenik Publisher : South-Western College Pub Pub. Date : May 2008 ISBN-10 : 0324568622 ISBN-13 : 9780324568622 IE ISBN : 0324568673 / 9780324568677 Subject(s) : Business & Economics | |
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