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Advertising & IMC: Principles and Practice | |||
  | Author(s) : Sandra Moriarty, Nancy Mitchell, William D Wells | ||
| Publisher : Prentice Hall | |||
| Pub. Date : Jan 2014 | |||
| Edition : 10th | |||
| Format : Softcover | |||
| ISBN-10 : 0133547906 | |||
| ISBN-13 : 9780133547900 | |||
| IE ISBN : 1292017392 / 9781292017396 | |||
| Subject(s) : Business & Economics | |||
×This is a brand new International Edition. The cover may look different but the book content (in english) is the same with US Hardcover. Printed in original color on high quality paper. Everything is identical to US Edition. | |||
| Price : $76.00 | |||
| For introductory courses in advertising.
An accessible, well-written, and student-friendly approach to advertising. Advertising tracks the changes in today’s dynamic world of media and marketing communication–as well as the implications of these changes to traditional practice–and presents them to students through an accessible, well-written approach. The Tenth edition highlights the increasing importance of consumers as the driving force in today’s advertising strategies, social media, and the Internet evolution/revolution. It also includes an increased IMC and brand focus. MyMarketingLab for Advertising is a total learning package. MyMarketingLab is an online homework, tutorial, and assessment program that truly engages students in learning. It helps students better prepare for class, quizzes, and exams—resulting in better performance in the course—and provides educators a dynamic set of tools for gauging individual and class progress. | |||
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