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Advertising & IMC: Principles and Practice

Advertising & IMC: Principles and Practice
Author(s) : Sandra Moriarty, Nancy D Mitchell, William D. Wells
Publisher : Prentice Hall
Pub. Date : May 2011
Edition : 9th
Format : Softcover
ISBN-10 : 0132163640
ISBN-13 : 9780132163644
IE ISBN : 0273752928 / 9780273752929
Subject(s) : Business & Economics
×This is a brand new International Edition. The cover may look different but the book content (in english) is the same with US Hardcover. Printed in original color on high quality paper. Everything is identical to US Edition.
Price : $80.00

An accessible and well-written approach to advertising.

Advertising tracks the changes in today?s dynamic world of media and marketing communication?as well as the implications of these changes to traditional practice?and presents them to readers through an accessible, well-written approach.

The ninth edition highlights the increasing importance of consumers as the driving force in today?s advertising strategies, social media, and the Internet evolution/revolution. It also includes an increased IMC and brand focus.

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