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A Framework for Marketing Management
|Author(s) : Philip Kotler, Kevin Keller|
|Publisher : Prentice Hall|
|Pub. Date : Apr 2011|
|Edition : 5th|
|Format : Softcover|
|ISBN-10 : 0132539306|
|ISBN-13 : 9780132539302|
|IE ISBN : 0273752510 / 9780273752516|
|Subject(s) : Business & Economics|
×This is a brand new International Edition. The cover may look different but the book content (in english) is the same with US Hardcover. Printed in original color on high quality paper. Everything is identical to US Edition.
|Price : $62.00|
|Framework for Marketing Management is a concise adaptation of the gold standard marketing management textbook for professors who want authoritative coverage of current marketing management practice and theory, but the want the flexibility to add outside cases, simulations, or projects.|
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