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A Framework for Marketing Management
|Author(s) : Philip Kotler, Kevin Keller|
|Publisher : Prentice Hall|
|Pub. Date : May 2008|
|Edition : 4th|
|Format : Softcover|
|ISBN-10 : 0136026605|
|ISBN-13 : 9780136026600|
|IE ISBN : 0137131844 / 9780137131846|
|Subject(s) : Business & Economics|
×This is a brand new International Edition. The cover may look different but the book content (in english) is the same with US Hardcover. Printed in original color on high quality paper. Everything is identical to US Edition.
|Price : $66.00|
|Framework for Marketing Management is a concise adaptation of the gold standard marketing management textbook for professors who want authoritative coverage of current marketing management practice and theory, but the want the flexibility to add outside cases, simulations, or projects.
Development of marketing strategies, market demand and environments, creating customer value, analysis of consumer markets, market segmentation, brand loyalty, the Product Life Cycle, managing mass communication, and marketing management in the global economy.
This text is for companies, groups, and individuals who want to adapt their marketing strategies and management to the marketplace of the twenty-first century.
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