|Shop By Subject > Business & Economics > A Preface to Marketing Management|
A Preface to Marketing Management
|Author(s) : J. Paul Peter, James H. Donnelly|
|Publisher : McGraw-Hill|
|Pub. Date : Nov 2007|
|Edition : 11th|
|Format : Softcover|
|ISBN-10 : 0073380962|
|ISBN-13 : 9780073380964|
|IE ISBN : 0071283358 / 9780071283359|
|Subject(s) : Business & Economics|
×This is a brand new International Edition. The cover may look different but the book content (in english) is the same with US Hardcover. Printed in original color on high quality paper. Everything is identical to US Edition.
|Price : $62.00|
|"Preface to Marketing Management, 11/e", by Peter and Donnelly, is praised in the market for its organization, format, clarity, brevity and flexibility. The text serves as an overview for critical issues in marketing management. Its brief, inexpensive, paperback format makes it a perfect fit for instructors who assign cases, readings, simulations or offer modules on marketing management for MBA students. The text also works in courses that implement a cross-functional curriculum where the students are required to purchase several texts.|
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