Shopping Cart| Highlights > Recent Additions > Retail Management: A Strategic Approach | ||||
Retail Management: A Strategic Approach | ||||
  | Author(s) : Barry Berman, Joel R. Evans | |||
| Publisher : Prentice Hall | ||||
| Pub. Date : Aug 2009 | ||||
| Edition : 11th | ||||
| Format : Softcover | ||||
| ISBN-10 : 0136087582 | ||||
| ISBN-13 : 9780136087588 | ||||
| IE ISBN : 0132465507 / 9780132465502 | ||||
| Subject(s) : Business & Economics | ||||
| For undergraduate and graduate retail management courses
The text that helps students thrive in todays retailing industry. Without a pre-defined and well-integrated strategy, a retail firm may flounder as its attempting to cope with the changing environment that surrounds it. Berman/Evans reader-friendly text, Retail Management: A Strategic Approach, provides a strategic, decision-making approach that illustrates how retailers plan for, and adapt to, todays changing and complex retail environment. The eleventh edition of Retail Management: A Strategic Approach highlights how retailing has changed in the new millennium. | ||||
This is a brand new International Edition. The cover may look different but the book content (in english) is the same with US Hardcover. Printed in original color on high quality paper. Everything is identical to US Edition. | ||||
| Price : $54.00 | ||||
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